Digital Signage software allows customised content displays providing compatibility, interactivity, highest reliability and implausible creativity such that the sales and marketing people will be easily able to attract customers. It is designed such that LED, LCD, electronic plasma, graphics and animation technology can be best implemented for displaying content or images. With Digital Signage software, texts, graphics, audio and video displays can be produced. All that is required is to provide a schedule as and when the relevant components should play and how with its control events. This software enables Digital- Out- of- Home (DOOH) advertising for producing outdoor advertisements. The following are the advantages of DOOH: 1.Enables -n’ number of customised operations 2.Optimises the cost of constant printing, dissemination and updating advertisements 3.Enables large screen/board advertisements by implementing large text messages which keep on updating and multiple screens can display them 4.Modifying messages or images within few seconds and quick changing of screens are possible and even several advertisements can be run in parallel at the same time 5.Enhances producing creative advertisements charming the public through updated messages in outdoor advertisements DOOH advertising using Digital Signage Software finds its applications in TVs, shopping complexes, amusement parks, railway stations, airports, hospitals and in other outdoor areas. Digital Signage software handles the components such as text, control events, controller, timing circuit, graphics and video component, audio component and web component. Digital Signage software is elegant with content administrator, enterprise manager and real-time player. Content administrator manages and controls the content such as text, videos, audios, web pages or graphics. Enterprise manager, the web component manages the display components in its respective pages and legacies. Real-time player assigns the content in time schedule. The content displayed can be produced as high quality content by adjusting the number of pixels or changing the resolution which holds good for both text and graphics. Fidelity should be higher for maintaining high quality audio. Sometimes, it is recommended to avoid web pages that reflect lower quality of digital signage. In spite of it, videos or simpler web pages can be shown. There are free online resources which can be downloaded from the internet for this content management eliminating the need of installing either software or hardware. Also DIY toolkit is available for the business starters and small firms. Digital Signage software offers its maximum advantages to the sales and marketing people. The updated messages in advertisements can be used for delivering the latest information to the public. In some instances, they serve as alerts for knowing particular status. It produces such creativity that the public realises constant interactivity. The challenges faced for Digital Signage can be hardly found. The quality of Digital Signage software is from the essential working of its components, which can be deployed from the powerful software providers. The content should be adjusted for usability. Digital Signage software enables organisations to popularise with their logo, creative logo texts and advertisements.